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January 2021

Going Viral (In a Good Way)

What’s it like to go viral?  Like on the internet? (Not COVID)

I may actually know a thing or two about that.

I don’t know if you’ve ever seen the “Wine Workout” videos – they were really popular a couple of years back- but if you have, most likely it was one of my videos. There were a few copycats later on, but I was the OG of Wine Workouts.  What a thing to be known for right? Overall, I’ve had over 500 million views total on Facebook alone, and I have no idea how many on other social media sites, but it was definitely a crazy thing! Here’s a few of my terrible ( but fun!) ideas:

So, yeah, those are a few of the videos that ended up making the rounds online.  I’ve had a few other non-alcohol related videos take off, usually involving my awesome dog Cash, or my family’s animals, and it’s been really fun to see them pop up in random places online, and see the internet’s reactions to them.  You can check out all the videos on my Youtube channel here: https://www.youtube.com/channel/UCSkrUpVBFD-AWmFSsTcUl7g


That being said, I often get a ton of questions from people about the videos, and going viral in general. Here’s the ones I always seem to get:



Of course, people always want to know that.  Which, honestly, I find kind of rude.  But if you really want to know, yes, I do.  Not a ton. Not enough to get rich or anything.  But with licensing with great companies like Storyful, Newsflare, and Jukin, it’s a nice side gig. It definitely pays for wine and then some.  I’ve been really lucky to have zero overhead or production and to be able to randomly make videos that sell.  Now, to really make money off of videos, you have to really commit to it and grow your Youtube channel (which I’m bad at doing) and put a lot of work into it, OR be a celebrity and have built in followers. I’m in neither camp, and just see the videos as a fun anitdote in my life.  My real gig is radio, and I want to keep it that way.  The videos are purely for fun.



Luck! And a random, off the cuff idea that I came up with one day after the gym. I came home, and I saw a cartoon of a girl drinking wine while doing push-ups. My friend Stacy had sent it to me, and light bulb had gone off in my head.  Before I lost interest, I poured a glass of wine and stuck a straw in it and gave my phone to my husband.  I put the video up on one of the Facebook page of one of the radio stations that I worked for, and it went bananas, getting over 27 million views.

Yes, my form was terrible, but it was done on a whim, and I had absolutely NO idea what it was going to do. I remember being so excited about it, and pretty much everyone at work was like “So?”

Gotta love that kind of support.

Anyway, online outlets took notice, and then companies started reaching out and it pretty much snowballed from there. I was definitely onto something, so I kept making videos. Wine not??? So that’s how it happened. A total happy accident.  I just ran with it.


My favorite was a story on “Good Morning America”!  Lara Spencer and Amy Robach (two of my favorite women on tv!) covered and I’m still not ok.

Also, sites like People, Daily Mail, all the viral sites like Unilad and Viral Thread, Viral Spiral, Newsflare… it’s all been really cool.  Local tv stations have covered it, and I’m still in disbelief that something so simple could go so far.

Other fun videos that had a lot of reach…

Thanks to my BFF Erica for making the unicorn noises on this one…

I filmed the above video while working a wedding on my parents farm. I put it on YouTube and ABC News picked up the next week. It just goes to show that you NEVER know what will be a hit!




One of the things about going viral for WHATEVER reason is that people are rude and salty and will make terrible comments about anything.  Admittedly, it hurt at first, but after awhile, I realized that it wasn’t that big of a deal.  People, in general, can be absolutely terrible, and social media gives those kinds of people an outlet to be keyboard warriors.  So I learned to just laugh it off, and move on. It’s not like I actually know those people (thank God!) so I don’t take it personally.  If nothing else, it’s entertaining for me to see how idiotic people can be.  Oddly enough, it’s made me stronger, having to see those things written about me, and realizing that these opinions matter absolutely zero.   But if you ever do have something get a lot of traction online, prepare yourself for that fun.



I get this one a lot.

People are idiots.

Absolutely not. It’s a freaking joke. For the eight millionth time, it’s just satire.  A funny idea.  In a perfect world, maybe.  But it’s insane to realize that a lot of people think it’s real.  I mean, come the heck on, seriously???  Then again, people think “The Bachelor” is real, so… maybe not so preposterous.



Yes, really. That’s another popular question.

Like, what am I supposed to say? “Well, now that you mention it, yes, I certainly am.  I better go to a meeting.”

No.  I’m not. I love wine, but I’m really all about moderation.  But nobody likes videos about moderation, sooooo….



I get a lot of people sending me things telling me to make them go viral. I never really know what to do in that situation.  I just tell them to send them to an actual company and go from there.  I honestly have nothing to do with it. Sorry friends.


But what I CAN do is give you some tips on how to make a video that will get attention and perhaps have a shot at lots of views.


1: Keep it Short

People have the attention spans of gnats.  Get to the point! Now, longer videos have gone viral, but a majority are to the point. Keep it under a minute!

2: Get That Good Lighting!

Like instagram photos, bright, sharp, well-lit  videos get more attention that dark, out of focus ones.

3: Have Something That’s Relatable to the Masses

That’s a big one.  It’s got to be something that a lot of people will want to stop what they’re doing and watch.  If it goes well on your social media, then you’ll know you may have something.

4: Promote It!

Reddit is great for that.  Also, tell your friends to share! Don’t be afraid to self-promote.  It took me a while to get over that one.  I always felt uncomfortable asking people to share things, but I got over it, and you should too.

5: License it!

If you have a video that performs well on social media, you may get approached by video companies and definitely look into it!  How that works, is that a licensing company will have the rights to your video, promote it, and sell it to major news outlets.  You’ll get a cut of the profits.  It’s a lot easier than trying to pimp out a video yourself, and you can make a little extra money.

If you choose not to license it, you can let anyone use it, but you won’t get paid. And not having it licensed opens you up to people stealing your stuff and you getting NO credit for it.  Which happened to me a ton.  The worst is those OMG Quiz sites, who like to screen shot my videos and use them for advertising.  So, licensing with a company can help protect that from happening. And let me tell you from experience, getting a social media credit doesn’t really do anything for you.  You may get a few followers, but not what you would think. For instance, the video of me with the wine curl bar on Unilad had 47 million views.  There was a social media credit.  Did it really do anything for me? No.  I think I may have gotten 50 followers off of 47 million views. People just don’t care enough to click on it, and I get that.  Other people may have gotten a ton of followers, but it wasn’t that way for me.


Overall, going viral has been a really fun experience. I love seeing all the random places my videos end up, and it’s just a fun anecdote in my life.  It’s just not something to take seriously (for me, at least).  Just know that once your video is out there, it’s out there. There’s no taking it back on the internet.  Since I’m in radio, my ridiculousness is kind of encouraged. But if you have a real job, just be aware of the fact that there could be negative repercussions.

Let’s just hope my husband doesn’t run for office one day!

Good luck, and have fun- you just never know what will make the news.  If I did it, then seriously… it can’t be that hard.







New Song of the Week 1/18/21


I’ve been a fan of The Weeknd from the start, and I am loving the pop music he is continuing to put out… “Save Your Tears” is a perfect throwback to the fizzy perfection of 80’s pop.  I want to put on old-school roller skates, and cruise around a rink to this.

The Weeknd is a force to reckoned with- super vocally talented, creative and just weird enough to be interesting. I can’ t wait to see what he does at the Super Bowl Half-Time Show on February 7th!

Not Everyone is Going to Like You, and That’s OK.

It’s a tough pill to swallow, but it’s one of the truths of life. No matter what you do, there is always going to be someone who just doesn’t like you. Or a lot of someones.  And you know what? That’s totally fine.  It took me a long time, and a lot of stress and worrying and second-guessing myself, but eventually it’s something I’ve come to accept. And you know what? It’s been oddly freeing.

I remember high school was really tough for me. I know that so many people claim they were bullied, and it was hard, blah, blah, blah… but looking back it was a really tough time for me. I started high school at 13, I was a late bloomer, and just super awkward. I was definitely my own person, and high school isn’t exactly the best environment for that. So, I tried to change. I remember trying to dress preppy like everyone else, and be a lesser version of myself to try and fit in, but that didn’t work at all.  I remember one day in Algebra- I was so proud of my “cool” outfit, and a couple of the guys started laughing at me and saying “Oh, look at Megan trying be like us! Ha. Loser”  And it hit me that changing wasn’t exactly the way to go.  It didn’t work, I was still me, and people still didn’t like me.  Lesson learned.  So I kept being my weird self, and eventually it got better. Not great, but at least I was being myself.  If people aren’t going to like you, it might as well be for the real you.

Fast-forward to college, relationships, and just still trying to fit in… I never could. I continued to try and be what other people would find more palatable, but that never worked either. I wasn’t happy, and I would only find happiness on the back of a horse, with my immediate family, or lost in a book. (Those are still my happy places! Thank GOD for them)  I was (and still am) tragically unhip before being unhip was cool.  I was lucky in the fact that I knew at least what I wanted to be – a radio personality- and really threw myself into my career, and was so lucky to be able to get my first full-time radio gig at twenty. Radio is the land of the outcasts, and I actually fit in that world more than any other.  I am so grateful that I found my career calling early and was able to continue in that world. But still… not everyone liked me.  It’s even more apparent in a public job, when people like to call you at work, or send you e-mails just to tell you how much you suck.  But you know what? In a weird way, it was good for me, number one because I kind of did suck at first, and it made me try harder to get better at what I do, and it also made me realize that some people suck, and their opinion doesn’t really matter.

This would continue to be the case as an Army wife, having to start over every one to two years- new place, new people, new jobs… some people accepted me, and I made great friends, but then again, some people just didn’t like me no matter how hard I tried to make them.  I’ve never been mean or rude (at least not knowingly) to others, and my natural personality is a people pleaser. I always want to make others happy and like me, and it does hurt, even today sometimes, when I can’t make that happen. It honestly took until my early thirties to really get comfortable with that cold hard fact that no matter what I did- hell, I could have saved kittens from a burning building, and some co-workers, fellow Army wives, listeners, etc. would say I would have saved those kittens in the wrong way- some people just won’t be a fan, and that’s totally fine. As long as I like me, and my family and husband, and I know I’m being a good human, that’s all that I can really do.  I wish I could have come to peace with that earlier, but I guess better late than never!

Oddly enough, the best exercise in truly getting over it was going viral. I had a few videos (Wine Workouts) that went viral, and holy macaroni… the comments! Hundreds upon hundreds of people saying how terrible I am, how dumb, ugly, alcoholic, and how they hope I die. No exaggeration. Go look one up. It’s morbidly entertaining.  I’ve even gotten death threats! Seriously, For squatting a wine bottle.  But seeing so many people that I have never met, and never will, who don’t know a damn thing about me say these things made me realize how preposterous they are.  And after the initial hurt, it became freeing.  I don’t know why, but it just hit me finally that there are many people in the world who just aren’t nice.  And that’s totally not my problem.


I only write this because I know that a lot of people struggle with this issue. If you don’t, high-five to you! But for those like me who want everyone to like you and to not be able to accomplish that, it does hurt.  But there are worse things in life.  No matter what you do, there is always going to be someone rolling their eyes, saying something snarky, and talking smack about you. Rise above it.  Usually people who feel the need to do that are seriously lacking something within themselves to feel the need to do that.  If you have people in your life that you know are like that, cut them out. You don’t need them.  My friend Michele once said that your true friends will always clap for you, and that is so damn true.  And if you don’t want to clap for someone, that’s fine, too. Just don’t be an ass about it.  Also, there are some people who don’t like red wine, peanut butter, and horses. Does that make them any less awesome? Does that make me love them less? Nope.  I’m just going to continue to enjoy myself and do what I love and find happiness within myself.

I hope you can, too.